Sekuya x belihape.id Present an IP Collaboration

Sekuya has officially collaborated with belihape.id for Padel Pop Up 2025, a padel sports event held at KYZN, Kuningan on November 23, 2025. Organized by five leading technology media platforms, belihape.id, Technologue, TeknoBuzz, Mobitekno, and SinyalMagz, Padel Pop aims to promote a healthy and fun lifestyle through padel, a trending sport in Indonesia. This collaboration becomes even more special with the integration of character-based IP, creating a youthful, engaging sports experience that resonates strongly with the youth community.

In this event, both brands introduced a unique collaboration between two IP characters: Suzy, the cheerful idol character from the Sekuya Multiverse, appeared alongside Fatih, belihape.id’s icon representing an active and dynamic generation. Together, they symbolize a cross-industry collaboration bridging the worlds of IP, lifestyle, and sports entertainment.

“This collaboration is our way of introducing and expanding the IP industry into offline activities that connect with young audiences. Suzy and Fatih bring a fresh identity to the padel event, showing that IP characters can live across various mediums, from digital and entertainment to sports,” said Joshua Budiman, CEO of Sekuya.

Belihape.id also expressed their enthusiasm for the partnership. Padel Pop Up is not only about sports, but also about creating a positive community experience. The presence of IP characters is believed to strengthen engagement and give the event a stronger visual identity.

“This collaboration showcases how sports and the creative industry can move forward together. The presence of Suzy and Fatih not only adds a refreshing identity to Padel Pop Up 2025, but also demonstrates how local IP characters can thrive in offline experiences and genuinely connect with communities. As the CEO of belihape.id and the organizer of this event, I believe that character-driven engagement creates a more relatable, fun, and memorable atmosphere. We hope this initiative inspires more brands and local creators to experiment boldly at the intersection of sports, lifestyle, and IP entertainment,” said Priyo Pamungkas, CEO of belihape.id and Chief Organizer of Padel Pop Up 2025.

In addition to being the event’s icons, Suzy and Fatih appeared across various elements such as venue visuals, and photo corners. This collaboration aims to reinforce the trend of IP integration in lifestyle culture and expand creative opportunities for both brands and local creators. With the rising interest in padel across Indonesia, Sekuya and belihape.id hope that Padel Pop Up will become a momentum to spark more unique collaborations that unite sports, creativity, and local IP characters.