Gamecomm Indonesia proudly announces an unique cultural collaboration between Zivana, Sekuya Generation’s IP collection, as cultural mascot representing Indonesia’s diversity, and Freek Yogurt, Thailand’s nourishing protein-packed yogurt brand. This partnership beautifully fuses Bhinneka Tunggal Ika, Indonesia’s principle of unity in diversity, amidst Thailand’s culturally rich heritage.
Zivana’s Cross-Cultural Journey
Zivana’s enriching cultural journey across borders has always embodied the values of unity through her vibrant attire, showcasing various regions’ traditions. In traveling to Thailand, she hopes to immerse within their customs while sharing her homeland’s diverse cultures, just as this collaboration allows cultural exchange between the nations through their celebrated icons.
In this special partnership, Zivana is seen wearing the exquisite Suvannamaccha, a garment deeply tied to Thai folklore. Designed by matsuri, a talented Thai local artist, this intricate outfit celebrates Thailand’s cultural richness while embracing the Bhinneka Tunggal Ika values. The Suvannamaccha is inspired by the mermaid-like figure in Thai legend who symbolizes purity, beauty, virtue, and sacrifice. As Zivana wears this symbolic garment, it represents her adaptability and determination to unite cultures while spreading love and compassion.
A Fusion of Cultures
This collaboration goes beyond a mere product partnership. By wearing the Suvannamaccha, Zivana shared cultural values of both Indonesia and Thailand such as purity, beauty, and selflessness. This collaboration embodies the spirit of intercultural exchange and brings together two nations through their most cherished cultural elements.
Sere Kalina Florencia, CEO of Gamecomm Indonesia, expressed excitement about the collaboration in lengthy remarks: “We are delighted to see Zivana incorporating elements of Thai culture within Suvannamaccha. This alliance underscores our dedication to cultivating intercultural empathy and togetherness across borders. By cooperating with Freek Yogurt, not only are we advertising Indonesian traditions but also applauding the profound history of Thailand, amalgamating cultures that echoes throughout our varied populace.”
Payanan Fapratanchai, Freek Yogurt’s Chief Executive Officer stated, “Aligning with Zivana and Gamecomm Indonesia represents an important landmark for our company. The intricate designs of the Suvannamaccha capture the soul of Thai heritage, and to see Zivana donning this attire epitomizes cultural understanding transcending borders. Through this partnership, we aim to fortify the connection between our peoples and foster recognition of our common humanity.”
