Volkswagen Indonesia, Talex and the Ministry of Creative Economy (Ekraf) have teamed up to create a unique and exciting collaboration by curating local Indonesian intellectual properties (IPs) to give the all-electric VW ID Buzz a stunning new look! This innovative partnership brings together bold designs from local creator tabe.thay and tenkastreet, transforming the iconic electric vehicle with vibrant colors and local imagination.
The project, supported by Tale X Asia part of Sekuya and Museum of Toys in empowering fresh creativity in Indonesia. This collaboration not only highlights the innovative spirit of Indonesian creators but also marks a significant leap in merging automotive innovation with the artistic talent of the nation. The painted VW ID Buzz embodies the fusion of traditional Indonesian art and cutting-edge electric mobility, presenting a car that’s both a symbol of progress and a testament to Indonesia’s rich cultural heritage.
“We are incredibly proud to be part of this exciting initiative with Volkswagen Indonesia and Ekraf,” said Joshua Budiman, CEO of Sekuya Entertainment. “Through this partnership, we aim to showcase the immense creative potential of Indonesia and contribute to the growth of local IPs in the global automotive industry. This is more than just a painted car, it’s a true reflection of Indonesia’s creativity and innovation.”
The bold and colorful VW ID Buzz will make its debut at the 2025 Gaikindo Indonesia International Auto Show (GIIAS) held at ICE BSD from July 24 to August 3, 2025. The special edition vehicle will be on display at City Hall 3A, where visitors can admire the stunning artwork and see firsthand how local creativity is shaping the future of the automotive world.
The VW ID Buzz special edition is set to be a standout at GIIAS 2025, combining the technological prowess of Volkswagen’s electric mobility with Indonesia’s unique cultural designs. This collaboration not only underscores the rising importance of local creatives in the global automotive industry but also signals a new chapter in how art and innovation come together to inspire the future.
Don’t miss the opportunity to witness this groundbreaking collaboration at GIIAS 2025! The debut of the #NewBuzzinLife edition is a true celebration of Indonesian art, culture, and creativity in the automotive world.
