Story of Sekuya at Indodax Academy

Joshua Budiman’s name often comes up in conversations about Web3 projects in Indonesia, particularly those connected to the gaming space.

He is an interesting figure not simply because he understands technology as a founder, but because he approaches Web3 as a creative environment—one where communities, games, and entertainment can grow together. Through the projects he has built, Joshua consistently demonstrates that Web3 extends far beyond trading activity or fluctuations in crypto asset prices.

Instead, what emerges is a new type of ecosystem—one that is more collaborative, more interactive, and closely aligned with gaming culture that already resonates with younger generations. It is from this perspective that his contributions bring a distinct and refreshing dimension to the development of Web3 in Indonesia.

Who Is Joshua Budiman?

Joshua Budiman is an Indonesian entrepreneur born in 1993, with a background as a creator, storyteller, and writer. His career began in 2014 under modest circumstances, gradually leading him into various digital and creative projects before he went on to co-found the branding agency Pista Media.

His strong interest in community interaction eventually drew him into Web3 in 2021, where he started building learning-oriented spaces such as GGWP CLAN. Joshua’s leadership style is deeply community-rooted, emphasizing consistency, collaboration, and growth shaped by hands-on experience. Through this path, he developed a personal identity that blends creativity, technology, and community-building.

Early Career and the Path Into Web3

Joshua started his professional journey in 2014 with very limited resources—only a bicycle and savings of around USD 150. From that point, he gradually developed his creative skills by working on projects related to branding, storytelling, and digital experiences.

This foundation grew stronger when he co-founded Pista Media in 2017, giving him direct exposure to building brand narratives and identities for various clients. It was through this creative work that he began to observe shifts in digital interaction patterns, particularly the increasing importance of community engagement and participation.

This realization led him to search for business models that were more interactive and less dependent on traditional top-down relationships between brands and audiences. That search eventually brought him to Web3—a space offering digital ownership, community collaboration, and broader creative possibilities. For Joshua, gaming became the most natural entry point.

In his view, games create vibrant interaction spaces, and when combined with Web3 mechanisms, they offer opportunities to build ecosystems where communities are more actively involved. From this blend of necessity, curiosity, and passion, Joshua found his direction in the Web3 gaming market.

The Emergence of Sekuya in the Web3 Ecosystem

Sekuya was founded in 2022 by Joshua Budiman and four co-founders with the vision of creating a Web3-based gaming and entertainment project. From the outset, Sekuya focused on immersive experiences—dynamic gameplay, explorable worlds, and player communities that actively participate in the project’s evolution.

As co-founder and CEO, Joshua introduced a creative approach that integrates storytelling, social elements, and blockchain technology. Through this concept, Sekuya developed a gaming ecosystem combining Anime-inspired MOBA RPG gameplay, racing features, and a social platform built around digital ownership.

Originating from the GGWP CLAN community and growing through an extended bootstrapping phase, Sekuya gradually gained recognition within the Southeast Asian Web3 space. Today, its community network spans more than 180 regional communities, positioning Sekuya as a Web3 gaming project shaped by grassroots engagement and a consistent creative identity.

Joshua Budiman’s Vision of a Web3 Ecosystem

For Joshua Budiman, Web3 represents the next stage in the evolution of community interaction within gaming. Players are no longer passive participants but active contributors who help shape the ecosystem itself.

He believes that digital identity, narrative, and experience are essential in creating worlds that truly feel alive. As a result, Web3 must be built on community foundations—where engagement, ownership, and relationships between players become the core pillars.

From his perspective, Web3 goes far beyond speculation. He sees it as an innovation that introduces new ways to create meaningful experiences and creative spaces, rather than simply producing digital assets.

The Role of Community in Sekuya’s Growth

According to Joshua, Sekuya’s strength has always come from its community. He built it organically through conversation, collaboration, and social activities that allow members to feel directly involved in the project’s journey.

The community functions as a living space, not as the result of instant promotion, but as relationships formed through daily interaction. In this ecosystem, token economics play only a supporting role. Joshua deliberately positions tokens as tools, not focal points, because long-term sustainability is driven by human connections rather than speculation.

Storytelling becomes the foundation of loyalty. Drawing from his background as a creator and writer, Joshua developed narratives that help the community feel ownership of the Sekuya world—from its anime aesthetics to its long-term vision.

This approach highlights a key insight: Web3 gaming becomes far more resilient when its community is strong, active, and emotionally connected to the story it is building together.

Joshua’s Impact on Web3 in Indonesia

Joshua Budiman’s influence is most visible in his efforts to shape more structured Web3 gaming communities. Through GGWP CLAN, he helped introduce Web3 concepts to local gamers and creators, fostering an environment that encourages learning and experimentation.

His background in storytelling gives his Web3 perspective a distinct freshness—one that emphasizes narrative and creativity rather than tokens or short-term trends. This outlook is also reflected in his public role as an educator, where he frequently discusses Web3, the metaverse, and digital creativity.

Within the GameFi space, the communities he has built have contributed to growing interest in local Web3 projects, including the Sekuya ecosystem he leads with his team. His impact is not defined by grand claims, but by consistent community building, ongoing education, and introducing new ways to understand Web3 in Indonesia.

Challenges and Common Criticism

The Web3 sector faces challenges from many directions, and these also affect gaming projects like those Joshua is involved in. Rapid market shifts and volatility require ecosystem development to be approached with long-term strategy rather than short-term momentum.

Public understanding of Web3 also remains limited, making education a continuous necessity alongside product development. In addition, Web3 gaming business models are often criticized for placing excessive focus on tokens at the expense of gameplay quality.

These criticisms serve as reminders that ecosystem sustainability depends on game quality, community strength, and creativity—not merely on digital assets. Viewed neutrally, these challenges illustrate that Web3 is still in a formative stage, and successful projects are typically those that navigate these dynamics carefully.

What Can You Learn From Joshua Budiman?

Joshua’s journey offers several practical lessons. First, it shows that building a community early can become the strongest foundation of any project, where members are not just spectators but drivers of growth.

Second, creativity consistently adds value in digital businesses. His approach demonstrates how fresh ideas can open new opportunities. Third, maintaining narrative consistency helps ensure that a brand’s message remains relevant and accessible.

Finally, Joshua views Web3 as a long-term innovation space rather than a speculative engine—a perspective that highlights the technology’s broader potential when guided by the right vision.

Conclusion

This overview highlights the journey of Joshua Budiman, CEO of Sekuya, and his role within Indonesia’s Web3 ecosystem, as featured by INDODAX Academy.

In summary, Joshua Budiman’s path illustrates how creativity, community strength, and a clear vision can give rise to Sekuya while also contributing to the broader development of Web3 in Indonesia. He stands not only as a founder, but as a figure encouraging people to see Web3 through the lens of innovation rather than token price movements.

This profile is particularly relevant for readers who want to understand how a local creator can build something from the ground up and contribute meaningfully to an emerging industry.

Source: https://indodax.com/academy/profil-joshua-budiman-sekuya-web3/?fbclid=PAdGRleAOwvz1leHRuA2FlbQIxMQBzcnRjBmFwcF9pZA8xMjQwMjQ1NzQyODc0MTQAAafpsrm--arLL4j4RVh4ysqqGROK_4_RlJTNP5K7ikVe1NSvlWEo62DweIiCXA_aem_upI_nju2trrZFKUWSrEWjw