This launch is more than just a showcase of creative design—it’s a powerful statement about how local creations can live and breathe within the daily life of the people. By bringing these characters and stories into a public space like the city bus, the campaign turns everyday commutes into a celebration of Indonesia’s creativity and cultural pride.
Each IP represents the hard work, imagination, and spirit of Indonesia’s creative community. Together, they highlight how homegrown stories and characters can become part of the national identity, inspiring not just entertainment, but also unity and optimism as the nation commemorates its independence.
Marking this milestone on such a historic occasion is both symbolic and forward-looking—it shows that Indonesian IPs are ready to move beyond traditional platforms and integrate into modern urban culture, making them accessible and relatable to everyone.
This Independence Day, the celebration goes beyond flags and parades—it’s also about celebrating the power of creativity, the vision of the future, and the voices of local creators who are shaping Indonesia’s cultural legacy.
Watch it here: https://www.instagram.com/reel/DNZ5qFiOmjM/
